Commissioned by: NBCUniversal /// Made by: Trollbäck + Company and NBCUniversal’s Content Innovation Agency
We worked with NBCUniversal and Trollbäck + Company to create a campaign that redefines the premium commercial experience. Leveraging NBCU’s all-star content and unrivaled genuine audience reach, the campaign elements showcase the innovative strategies behind the brand's advanced advertising initiatives.
NBCU kicked off their upfront campaign with an event at Radio City Music Hall that brought together the company’s entire portfolio in a star-studded entertainment experience. Our original music, sound design & surround mixes scored some of the biggest moments - including introducing the gold medal-winning Olympic Women’s Ice Hockey Team, announcing the expansion of female wrestlers' role in the WWE and the epic show open.
Last year, NBCUniversal launched it's first brand campaign to air across all of its subsidiary networks. In addition to the "Anthem" spots (below), we also created components for their Upfront event at Radio City Music Hall, including the opener, show packaging, and the climactic Winter Olympics/World Cup/Super Bowl finale, in which "...Radio City’s subwoofers were working overtime..." (Variety).