Commissioned by: Kraft Foods /// Made by: McGarryBowen
We created the soundtrack to Kool-Aid’s latest advertising campaign to promote its new sleek and carbonated product, Kool-Aid Sparklers. Written by David Perlick-Molinari and Robert Perlick-Molinari of French Horn Rebellion, the original music for the series of online promotional spots complimented Kool-Aid’s marketing effort to target a new audience segment for the brand—teens. In what's essentially a short, French Horn Rebellion work, the music is naturally jovial, energizing, and most importantly, memorable as it concludes the final moments of the Kool-Aid spots which feature the brand’s iconic Kool-Aid Man. Leveraging the reach of social media platforms, the Kool-Aid Sparklers campaign also received its own branded content on the immensely popular platform, Snapchat, where users are able to use fun Kool-Aid Sparklers Snapchat filters.